Stanbic IBTC Tops Media Exposure in Oct 2021at 35%

When you recognise that women are not just the majority but actually the vast majority of consumers, and that their power is only going to increase, it completely changes the commercial urgency of getting to grips with women buyers.’ In a day and age when everyone can buy almost anything from anywhere, the “feelgood” factor at every customer touchpoint has never been more important. Youth is Not What it Appears to Be While many marketers still seem obsessed with talking to Gen X and Y consumers, and still think of them as the longest term market worth tapping, the most powerful women financially are often past their youth.

Professor Henrietta Ene-Obong of the University of Calabar says...

​​​​​​​​​ A new ITU standard highlights that compliance with the...

  It was a night of colourful display of African...

L-R: Mr. Yunana Malo, Director, Post-Privatisation Monitoring at the...

Crown Flour Mill (CFM) Limited, the wheat milling subsidiary...

The Commissioner for Insurance, Mr. Olusegun Ayo Omosehin, who...

The Nigerian Content Development and Monitoring Board (NCDMB) and...