LOMA Partners P+ Measurement Services as Official PR Measurement Partner
The Location Marketing Awards (LOMA), often referred to as the Oscar of the outdoor advertising industry, is proud to announce its partnership with P+...
The Role of Media Monitoring in Shaping Government Communication Strategies
By Philip Odiakose
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
Insurance, Banking, Telecom CEOs with Highest Media Visibility in Q2, 2024
Inspite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria's commercial banking, insurance, and telecommunications...
WORLD PR DAY: APRA Advocates Ethical, Responsible Use of AI
The African Public Relations Association (APRA) has called on its members to leverage Artificial Intelligence (AI) tools and associated technologies for...
Nigeria’s Advertising Industry Valued at ₦605.2bn- PwC Report
A new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations has...
Chain Reactions Africa Continues Award Winning Streak, Named PR Agency of the Year
Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancy, has continued it awards-winning streak...
ARCON DG, 37 Others Bag Advertising Fellowship Award
The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Olalekan Fadolapo and 37 others were inducted into...
Big Brother Naija All-Stars Gained 23.2m Global Reach
Media Intelligence Consultancy, P+ Measurement Services recently undertook a comprehensive evaluation of the media performance of Big Brother Naija All Stars...