Sunday, November 24, 2024
25.7 C
Lagos

Linkage Assurance: How New Brand Identity Will Drive Market Leadership

L-R: Humphrey Ozegbe, Head, Human Capital; Okanlawon Adelagun, Executive Director, Technical; Daniel Braie, Managing Director/CEO; and Emmanuel Otitolaiye, Chief Financial Officer, all of Linkage Assurance Plc during the unveiling of the Company’s new Brand Identity at its corporate head office in Lagos.

Linkage Assurance Plc has unveiled a new brand identity to drive its transformation agenda for marker leadership.

The change in the company’s logo embodies a new blue, red, and orange. The inspiration behind the transformation is to reflect the new core values of the company, and to restate the qualities of trust, innovation, excellence, sincerity, and reliability that the company is recognised for.

Commenting on the new brand identity, Mr. Daniel Braie, CEO of Linkage Assurance Plc stated that the new logo and recapitalisation efforts of the company present our aspiration as “Bigger, Bolder and Better” to offer exceptional insurance protection to individuals and businesses in Nigeria.

He said “Even though our logo is changing, what is not changing is our purpose and dedication to delivering on our promises to our stakeholders.”

“To us here at Linkage Assurance Plc, this goes beyond a logo change. Our new identity is one of many parts of our transformation process and it helps to strengthen our purpose. It is a reflection of where we are heading, through our commitment to protect our policyholders, reinforce our legacy of trust while also capturing the spirit of the dynamic future we see ahead of us.

Speaking further, Braie said that the new logo with its crisp, clean feel, captures Linkage’s dynamism and excellence whilst bringing a sense of rejuvenation and growth in the company.

Linkage Assurance Plc is an insurance company which offers insurance protection for automobiles, homes, retail, commercial businesses in oil and gas, marine, aviation, and agriculture in Nigeria.

Since its inception in 1991, the company has constantly evolved to meet the ever-changing demand of the industry.

 

 

 

 

 

spot_img
spot_img
spot_img

Hot this week

NASENI Holds Retreat to Align Goals of its Development Institutes

In order to achieve greater cohesion amongst its Development...

Roland Okoro Unveils AM JOURNAL at WAICA Confab in Accra, Ghana

From Left: Eddie Efekoha, Past President of WAICA; Roland...

Fidelity Bank Earmarks N159m for Customers in GAIM 6 Promo

L – R: Mr. Osita Ede, Divisional Head, Product...

NAICOM: ‘Insurance Sector Facing Challenge of Corporate Governance, Low Compliance Culture’

REMARKS BY THE COMMISSIONER FOR INSURANCE, MR. OLUSEGUN AYO...

Topics

INEC: Continuous Voter Registration (CVR) Weekly Update: Quarter 2, Week 3, as at 25th October 2021.

1. Fresh Registrants: 3,733,068 2. Completed Online & Physical Registration:...

Stanbic IBTC Bank Nigeria PMI: Output Returns to Growth but Inflationary Pressures Remain

The Nigerian private sector returned to growth in December,...

‘Only 1% of Nigerians Have Insurance Policy’

Mr. Tope Smart, Chairman, Nigerian Insurers Association (NIA) has...

Orange Strengthens Connectivity Leadership in Africa with Djoliba Network

At the AfricaTech Festival (international trade fair, Orange and...

Emirates Resumes Flights to 29 Cities via Dubai

Following the UAE Federal Government’s announcement to lift restrictions...

Stock Market Statistics: Thursday, 2nd February, 2017

Market Cap (N'bn)              ...

NLNG Holds 2nd Digital Communication Skills Workshop for Journalists

Participants sit with Andy Odeh, NLNG’s GM, External Relations...

Microsoft Opens 1st Data Centres in Africa with Availability of Azure

Yesterday, Microsoft announced the opening of its first data...
spot_img

Related Articles

Popular Categories

spot_imgspot_img