Mr. Tunde Hassan-Odukale
Managing Director/CEO
Leadway Assurance Company Limited
In the first quarter of 2023, P+ Measurement Services, Nigeria’s leading media intelligence consultancy, examined the media mood around commercial banks, big insurance providers, and telecommunications in Nigeria.
This analysis shows editors’, publishers, journalists, and opinion leaders’ perceptions of insurance, commercial banking and telecommunication brands in the print and online media.
Analysis of the insurance companies’ media sentiment revealed that Leadway Assurance came out on top in the first quarter’s positive reputation survey with a 30 percent rating.
Nigeria’s commercial banking, insurance, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of 2023 despite the earlier scarcity of the naira and its effect on business.
These were further enhanced by the remarkable data it gave the media in the first quarter of the year.
The media analysis monitored more than 1.3 million online publications from blogs, news sites, broadcasts, forums, and digital media in the local and global media space, as well as about 5,115 print publications (including daily, weekly, and monthly publications), from which different metadata were extracted, including the sentiments of reporters, editors, publishers, and opinion writers from various online and print publications, spokesperson analysis, CEOs performances, and other topics.
