Thursday, November 21, 2024
27.1 C
Lagos

Hilda Baci Cook-a-thon 2023: 4.8bn Global Audience, Nigeria/USA Lead in Media Coverage

 

Leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda’s Baci (Hilda Bassey Effiong) Cook-a-thon, which got her into the Guinness World Records, making her the world’s longest-cooking champion.

The audit critically examined and revealed the media sentiment, media reach, media share by countries, and sponsorships of Hilda Baci’s Cook-a-thon.

According to the analysis, the positive sentiment garnered 85%, which can be leveraged by Hilda Baci to build brand loyalty and increase engagement with her audience; while the negative sentiment of 15% suggests that any issues or concerns raised during the event were addressed promptly and effectively.

The analysis of media share by country highlights the top five countries with the highest earned media coverage of Hilda Baci. 67% of the media coverage emanates from Nigeria, followed by the USA with 15%. The United Kingdom with 4%, Ghana with 3%, and Canada with 1%. The remaining countries had a relatively lower media share, indicating varying degrees of interest and coverage.

Hilda Baci’s Cook-a-thon was analysed using data harvested from traditional and digital media. These media types provided significant insights on the reach, impact, and characteristics of the event, with 87% generated from digital media and 13% from traditional media, providing a sense of credibility and authenticity to the event.

The audience reach of 4,812,704,500 is a testament to the popularity and success of the Cook-a-thon media engagement. The traditional media gained 13% and the digital media gained 87% based on the media type analysed. The high percentage of online media mentions also suggests that digital media played a significant role in driving awareness and engagement about the event.

The Amore Gardens, the top sponsor, received 18% of the media attention, followed by Uber with 14%, BaigeWallet in third with 13%, and Arla and Woodscope in lower positions with 10% and 9%, respectively.

Noting that media prominence doesn’t necessarily equate to the level of financial or logistical support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.

 

About P+ Measurement Services

P+ Measurement Services is Nigeria leading independent media intelligence consultancy that focuses on delivering detailed media monitoring, measurement, evaluation, and analysis across all media channels.

P+ is internationally recognised as a PR measurement and evaluation consultant in Nigeria with activities being governed/regulated by AMEC (International Association for the Measurement and Evaluation of Communication).

 

 

 

spot_img
spot_img
spot_img

Hot this week

NNPC’s Utapate Crude Grade Hits Global Oil Market, OML 13 Eyes 80,000 bpd by 2025

Managing Director, NNPC E & P Limited (NEPL), Mr....

UNIDO, ILO, Others to Headline 5th Lagos Waste Forum

Top government officials, Coca-Cola, the United Nations Industrial Development...

Polaris Bank Champions Financial Literacy for Students in Commemoration of World Savings Day 2024

Polaris Bank concluded its nationwide financial literacy initiative with...

WAICA: Heirs Insurance Sector Head Seeks AI Innovation to Drive Insurance Growth

L-R Niyi Onifade, Sector Head, Heirs Insurance Group and...

Topics

N4bn Oil Theft: BudgIT Tasks Regulators in Oil Sector

Nigeria Extractive Industries Transparency Initiative (NEITI) - a body...

How Uber is Localising Taxi Solution in sub-Saharan Africa

Taxi-hailing app Uber entered sub-Saharan Africa four years ago...

Nigerian Breweries Digital Head Joins Ventra Group

Full-service Digital Media firm Ventra Media Group has just...

Interswitch, FIRS Seal Deal on Seamless Tax Payment

In fulfillment of its commitment to delivering seamless payment...

Sustainable shoes takes center stage at fashion Week

Elementum nulla turpis cursus. Integer liberos kusto euismod aene pretium faucibus ...

Leadway Pensure: West Africa’s Most Outstanding PFA Brand of the Decade

  Leadway Pensure PFA Limited, a leading Pension Fund Administrator...

Allianz Report: Nigeria to Register 2.3% Economic Growth in 2022

After being the slowest growing region in 2021, Africa...

NAICOM Terminates Bancassurance Plan with CBN

The National Insurance Commission has terminated its Bancassurance...
spot_img

Related Articles

Popular Categories

spot_imgspot_img