Emirates has been named as the World’s Leading Airline in three major
categories at the World Travel Awards 2020: World’s Leading Economy
Class, Airline Rewards Programme and Airline Lounge – Business Class.
Earlier this month, Emirates also took home four regional World Travel
Awards for the Middle East’s Leading Airline Brand; Middle East’s
Leading Airline Lounge – Business Class; Middle East’s Leading Airline
Rewards Programme and Middle East’s Leading Airline Website.
The airline took top rankings across both the global and regional
categories based on a record voter turnout from tourism consumers, a
testament to its ongoing efforts and focused approach to continually
enhance the customer experience in spite of challenges posed by the
global pandemic.
The latest honours come hot off the heels of a flurry of other award
wins over the last few weeks, including four wins at the Business
Traveller Middle East Awards, the Best Airline for 2020 at The Sun
Travel Awards, Best Long-Haul Airline at The Times and The Sunday Times
Travel Awards, in addition to being rated as the safest airline in the
world for its response to the COVID-19 pandemic according to the Safe
Travel Barometer.
Part of the airline’s commitment to deliver outstanding value to
customers is through industry-leading service and products across every
class of travel. In Emirates’ Economy Class, customers can explore over
4,500 on-demand entertainment channels on the airline’s award-winning
inflight system, ice. The airline also caters to every palate with
regionally inspired multi-course meals and complimentary beverages. In
early November, Emirates signature onboard dining experience returned
while observing strict health and hygiene measures.
In line with the airline’s ongoing efforts to ensure a seamless and safe
customer journey, as well as provide technology options to enhance the
overall experience, the Emirates app has also been enhanced to allow
customers to sync their entertainment options prior to boarding, as well
browse menus on their personal devices both online and offline.
To further safeguard customer health and well-being, Emirates has put in
numerous safety measures across every customer touch-point on the ground
and in the air, including the distribution of complimentary hygiene kits
containing masks, gloves, hand sanitizer and antibacterial wipes to all
customers.
The airline’s Business Class lounge in Concourse B in Dubai delivers
elevated comfort and service for Emirates’ premium customers. With
safety and hygiene measures in place, customers can relax, savour global
flavours, and catch up before they board their next flight. The Emirates
Business Class lounge at Terminal 3 at Dubai International Airport has
also gradually revived its renowned pre-pandemic offerings such as full
food and beverage services, quiet areas, amongst other experiences.
Emirates Skywards, the loyalty programme of Emirates and flydubai,
recently marked its 20 year anniversary and has grown its base to over
27 million highly engaged members in 180 countries by offering value in
bespoke experiences, brand partnerships and digital technologies.
To meet and exceed the ever-growing expectations of consumers for a
better digital experience, the airline has made significant investments
into its mobile and digital channels, such as personalized ice playlists
via Emirates app, 3D cabin previews ahead of travel, tickets bidding for
highly sought after event and sporting experiences using Skywards Miles,
amongst numerous other innovations. The Emirates app has been downloaded
over 25 million times, on the back of solid consumer uptake for a joined
up experience across all touch-points. During the pandemic, emirates.com
became an information ‘hub’ for the most up to date travel information
for consumers and industry stakeholders.
The annual World Travel Awards is a prestigious event that acknowledges
rewards and celebrates organizations within the travel, tourism and
hospitality sectors, and is recognized as a hallmark of industry
excellence. Winners were announced at a Grand Final event in Moscow,
Russia.
