In the first quarter of 2023, P+ Measurement Services, Nigeria’s leading media intelligence consultancy, examined the media mood around commercial banks, big insurance providers and telecommunications in Nigeria.
This analysis shows editors’, publishers, journalists, and opinion leaders’ perceptions of insurance, commercial banking and telecommunication brands in the print and online media.
In the first quarter’s negative reputation survey for the insurance sector, AXA Mansard Insurance Plc came out on top with 85 percent negative rating. And despite higher income, AXA Mansard’s annual profit declined by 40 percent.
Nigeria’s commercial banking, insurance, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of 2023 despite the earlier scarcity of the naira and its effect on business.
These were further enhanced by the remarkable data it gave the media in the first quarter of the year.
The media analysis monitored more than 1.3 million online publications from blogs, news sites, broadcasts, forums, and digital media in the local and global media space, as well as about 5,115 print publications (including daily, weekly, and monthly publications), from which different metadata were extracted, including the sentiments of reporters, editors, publishers, and opinion writers from various online and print publications, spokesperson analysis, CEOs performances, and other topics.
About P+ Measurement Services
Leading and rapidly expanding independent media intelligence consultancy, P+ Measurement Services is an AMEC member and one of Nigeria’s top media intelligence providers. The agency serves as a media watchdog and technical support to communications/public relations managers and public relations firms by assisting them in keeping track of the media health of their brands and auditing media performance.
